- Ken and Kelly Reddy, of Palm Coast, are the creators of We3Wolves, a faith-based brand and delivery service that sources "real food from real family farms, growers, suppliers and homesteads."
- Customers can find seasonal selections and place orders through the brand’s website, where they can scour through customer testimonials, discover recipes and learn more through We3Wolves' blog.
- The Reddy family is making progress on their first homestead in Edgewater, where they'll host community events and farmer's markets. They plan to expand, with local families running each location.
What started with a Facebook Marketplace post — selling fresh mangoes out of their backyard in Palm Coast — has grown into this family’s faith-based mission to educate and enrich the lives of customers through clean eating.
For nearly a year now, Ken and Kelly Reddy and their daughter, McKenzie, the family behind the We3Wolves brand, have supplied their local community and beyond with a seasonally available selection of unsprayed, all-natural produce — a heritage-rooted, co-op venture made possible through the brand’s network of Southern farms and small growers.
With an emphasis on transparency, the Reddys hope to break down the stereotypes and misconceptions surrounding clean eating by showcasing its benefits in a practical, accessible way.
Customers can find current selections — from Key limes to sweet vidalia onions — and place orders through the brand’s website, where they can also scour through customer testimonials, discover recipes, and dive deeper into We3Wolves' mission through its blog.
As the brand continues to grow, its ultimate goal is to cultivate a way of life grounded in integrity, connecting like-minded locals through the establishment of area homesteads, with its first test-pilot location already in the works.
What is We3wolves?
Though the Reddys certainly aren’t strangers to the Daytona Beach area, they’ve only been able to again call it home since 2022, when they returned after their former careers in tech led them abroad for roughly 20 years, from Australia to Northern Ireland.
After returning to the States and seemingly maintaining the same diet they had practiced overseas, apparent changes in their weight, energy levels and motivation led them to dive deeper into differing food quality standards and local availability of “real food” — free from toxins and tampering, according to Ken.
“At the time, we had this mango tree in our backyard, and we had too many. So, we started selling the mangoes,” Ken said, ultimately connecting the couple with an online community brimming with clean eating and wellness testimonials. “That’s when we started to realize —”
“— We’re onto something,” Kelly said. “We were always eating healthy … and striving to adapt our eating habits to our health goals. So, when we came here, we said, ‘Well, we do this for ourselves naturally … so, if we’re all having health problems here, why don’t we make it so that it’s for everybody.”
Since starting their delivery service roughly 10 months ago, the Reddys have put more than 100,000 miles on their Jeep Wrangler 392, traveling up to North Carolina and as far west as Texas to pick up everything from black-seeded watermelons to coconuts, strawberries and Georgia peaches, delivering them straight to customers’ doors across Florida.
The face-to-face connection has allowed the duo to strengthen their relationships with customers, some even turning into “partner wolves” — like Kristi Loewenstern, of Daytona Beach, who, after being introduced to the brand through a co-worker, has become not only a loyal customer of We3Wolves, but its “resident juice master,” supplying cold-pressed, fresh juices and immunity shots to shoppers.
Thoroughly vetting each potential farm is a non-negotiable, from visiting in person to sampling products firsthand, to ensure the quality and growing methods align with We3Wolves' standards.
“We want to get people that are really invested in this and have been doing it for a long time,” Ken said. “… There’s so many immigrant families here that started farms when they came here and have family farms back in Chile or Mexico, you know? They’re growing the same products, using the same things. So, it’s hundreds of years of agricultural knowledge being passed down.”
After recently implementing nationwide shipping, We3Wolves’ customer base has expanded to Alabama, Ohio, Pennsylvania and beyond.
“We don’t want the spotlight to be on us; we want the spotlight to be on the food, the product and the people — and just kind of build our community,” Ken said.
Kelly agreed that the community is what makes We3Wolves special.
“We love talking to people and hearing their story — that’s been an amazing thing,” she said. “Hearing their story of what they’re trying to achieve and just trying to bring and learn knowledge from both sides. The transparency, humility and humbleness of that is really important to us.”
However, We3Wolves delivery service is only the beginning for the Reddys.
Homesteading: What’s next for We3wolves?
In alignment with their long-term goals, the Reddys are currently creating their first homestead — a 4-acre property off U.S. 1 in Edgewater, that they'll eventually expand, allowing them to offer clean, grass-fed and grass-finished meats, among other items, while bringing curious customers, willing to learn and work, into the business.
The concept of homesteading, whose origins trace back to the 1800s, revolves around a self-sufficient farm on which families or individuals live and work, raising livestock and growing their own food to consume and sell.
“We’re building a pilot, and we’re going to show people how to create a homestead. Then, we're going to do that for each category. We’re going to have three homesteads — one for cattle, one for pork, one for chickens,” Ken Said. “Then, after seven years, like in the Bible, we’ll grant them the land. They’ll continue to give us the food and that way we can control the food supply and always have a clean source of food.”
Eventually, the land will house four tiny homes, the Reddys noted, open for a weekend stay to those interested, yet uncertain and looking to learn more about the homestead — a co-op venture made possible through the Reddys’ expansive network.
“We have somebody that does organic char for regenerating soil down in Cocoa Beach, so he’s bringing that up,” Ken noted. “… And we’ve got people to make organic soap and candles, so we're going to, every weekend, have a little farmer's market. That’s a way for whoever is running the homestead to make money,” in addition to hosting community courses, from how to compost or start a garden to learning about natural alternatives to chemical pesticides.
“The idea is having one person — one family per homestead," he continued. "… It’s going to be supported by the community that we’ve been building around here, and once we get this one up, then we’ll start working our way up and start the others.”
For a thriving homestead, diversifying income streams isn’t just helpful, but essential to long-term sustainability, Ken explained.
“We’ll work with (people), find out what their interests are … and get their vision for the homestead. We want to make this something that people are passionate about it,” he said, with the first homestead serving as an “eclectic showing” of what’s possible — a “proof of concept” to the community.
“You kind of have to get your hands dirty … So, it’s like, here’s a plot of land, come out and help us clear it. You work the land, and we’ll show you exactly what to do.”
To keep up with the Reddy family's progress, visit facebook.com/we3wolves. For information, inquiries or to place an order, visit we3wolves.com.
